Priced per property. Field team free.
The price steps every 10 properties, and every step costs less per property than the last. Unlimited field users on every plan: no plan charges for housekeepers or maintenance logins.
Every step of 10, in one table.
| Properties | Plan | A month | Per property, full step |
|---|
| What is included | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Control Tower and field app | ✓ | ✓ | ✓ | ✓ |
| Unlimited field users | ✓ | ✓ | ✓ | ✓ |
| One inbox: PMS, email, WhatsApp, team chat | ✓ | ✓ | ✓ | ✓ |
| Harry drafts guest replies | ✓ | ✓ | ✓ | ✓ |
| Harry auto-send, earned per channel | — | ✓ | ✓ | ✓ |
| Bobby: operations | ✓ | ✓ | ✓ | ✓ |
| Compliance and utilities | ✓ | ✓ | ✓ | ✓ |
| Mary: reconciliation, Xero, statements, P&Ls | — | ✓ | ✓ | ✓ |
| CRM: owners and bookings | — | ✓ | ✓ | ✓ |
| Helen: training and HR | — | Basic | ✓ | ✓ |
| Loyd: strategy | — | — | ✓ | ✓ |
| AI connector for Claude and ChatGPT | — | ✓ | ✓ | ✓ |
| Your logo and colours | — | — | ✓ | ✓ |
| Full white-label, own domain | — | — | — | ✓ |
| AI actions included per property, monthly | 40 | 60 | 80 | Custom |
Starter
- Control Tower and field app
- Unlimited field users
- One inbox: PMS, email, WhatsApp, team chat
- Harry drafts guest replies
- Bobby: operations
- Compliance and utilities
- AI actions included per property, monthly 40
Growth
- Control Tower and field app
- Unlimited field users
- One inbox: PMS, email, WhatsApp, team chat
- Harry drafts guest replies
- Harry auto-send, earned per channel
- Bobby: operations
- Compliance and utilities
- Mary: reconciliation, Xero, statements, P&Ls
- CRM: owners and bookings
- Helen: training and HR Basic
- AI connector for Claude and ChatGPT
- AI actions included per property, monthly 60
Scale
- Control Tower and field app
- Unlimited field users
- One inbox: PMS, email, WhatsApp, team chat
- Harry drafts guest replies
- Harry auto-send, earned per channel
- Bobby: operations
- Compliance and utilities
- Mary: reconciliation, Xero, statements, P&Ls
- CRM: owners and bookings
- Helen: training and HR
- Loyd: strategy
- AI connector for Claude and ChatGPT
- Your logo and colours
- AI actions included per property, monthly 80
Enterprise
- Control Tower and field app
- Unlimited field users
- One inbox: PMS, email, WhatsApp, team chat
- Harry drafts guest replies
- Harry auto-send, earned per channel
- Bobby: operations
- Compliance and utilities
- Mary: reconciliation, Xero, statements, P&Ls
- CRM: owners and bookings
- Helen: training and HR
- Loyd: strategy
- AI connector for Claude and ChatGPT
- Your logo and colours
- Full white-label, own domain
- AI actions included per property, monthly Custom
Questions operators ask
What counts as a property?
One bookable listing in your PMS. A house let whole is one property. A building with 6 flats is 6.
How does the price go up?
In steps of 10 properties, and each step costs less per property than the one before. You pay for the step you’re in: 41 to 50 properties is £1,500 a month whether you have 41 or 50. Add properties and the price only moves when you pass the next 10.
Do I have to change my PMS?
No. Opario sits on top of it. Uplisting works today and Zeevou’s next. If you use another, tell us on the sign-up form.
What’s an AI action?
One drafted or sent guest reply, one reconciled invoice or one generated statement. Allowances are pooled across your properties. Extra actions cost £20 per 1,000.
Is there a contract?
Monthly plans can be cancelled with 30 days’ notice. Annual plans get 2 months free.
Are prices ex-VAT?
Yes. All prices are in pounds sterling and exclude VAT.
What does setup include?
Your brand, team and properties loaded, your PMS, Xero and email connected, and a ready checklist signed off with you.